Los Angeles publicist | Event and corporate PR
A public relations package built around your event or company
A public relations package from Susan von Seggern is an individualized PR campaign that earns media coverage for event and corporate clients.
Rather than selling fixed tiers, Susan von Seggern, a Los Angeles publicist with more than two decades of PR experience, combines four tactics into one plan: sustained media outreach, press releasing, lead service monitoring, and events. Each public relations package is scoped to your news, your dates, and your budget, and backed by a broad media and service-provider network.
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What is a public relations package?
A public relations package is a defined scope of publicity work sold as one engagement. It aims to earn coverage that editors choose to run, not to buy ad space. Here is how Susan von Seggern defines and builds one.
Definition: a public relations package
In Susan von Seggern’s practice, a public relations package is assembled from four pillars: sustained media outreach including podcast pitching, press releasing through an exclusive or pre-brief model, daily lead service monitoring, and events. Event clients usually choose a package tied to a date. Corporate clients often choose a public relations retainer package that keeps news flowing month to month. The mix is always individualized: a festival might lean on listings, hyper-local coverage, and press check-in on the day, while a company launch might lean on a pre-brief, a Business Wire release, and executives who can answer reporters’ questions as expert sources.
Susan von Seggern in numbers
- 20+
- years of PR work in Los Angeles
- 4
- pillars in her media relations framework
- 5
- lead service feeds monitored daily, plus journalist emails and Substacks
- 100s
- of events worked, from festivals and conferences to premieres
Figures as stated by Susan von Seggern, as of November 2026. Lead service placements include Good Housekeeping, Yahoo, the New York Times, HuffPost, and Best Life.
What goes into a public relations package sample?
A useful public relations package sample shows the work in order. This is the sequence Susan von Seggern follows. Steps three to six usually run side by side once a campaign is live, and not every campaign needs all six.
Discovery
Your news, your dates, your spokespeople, and your budget range. This decides which of the four pillars the campaign needs.
Target list
Outlets, reporters, podcasts, and hyper-local press that fit the story, drawn from a media network built over more than 20 years.
The announcement
Significant milestones go out through an exclusive with one outlet or a pre-brief to several journalists under embargo.
Servicing and wire
The release is serviced to press by email and, if budgeted, posted to Business Wire through Susan’s annual deal, which costs clients less than one off wire releases.
Lead service monitoring
Five lead service feeds are checked daily, plus journalist emails and Substacks, so your experts can answer reporters looking for sources.
Events
Where they fit: a media luncheon or cocktail hour, a sponsorship, a conference talk or exhibit, a gifting event, gift bag inclusion, or a full media event.
Event package, corporate package, or public relations retainer package?
Most campaigns take one of three shapes. They are starting points for a conversation, not fixed tiers with fixed prices.
| Shape | Best for | Core tactics | Timing |
|---|---|---|---|
| Event PR package | Festivals, conferences, concerts, fundraisers, author events, premieres | Listings and outreach, staged releases, hyper-local coverage, press at the event | Built backward from the event date |
| Corporate announcement package | Launches, new services, partnerships, milestones | Exclusive or pre-brief, email servicing, Business Wire if budgeted, executive interviews | Built around the announcement date |
| Public relations retainer package | Companies and organizations with ongoing news | Sustained media outreach, podcast pitching, daily lead service monitoring, periodic releases | Month to month |
Who does Susan von Seggern work with?
Susan works with event, corporate, cause, and cultural clients who are interesting, newsworthy, and active. Event and corporate work comes first right now.
Event clients
Festivals, conferences, concerts, fundraisers, author events, and premieres. Susan has worked hundreds of events and built an events PR framework from them.
Event PR in Los AngelesCorporate clients
Startups and established companies with launches, milestones, and executives worth quoting. Susan’s background includes globe-trotting corporate PR and running a boutique PR agency.
Corporate PR and media relationsCause and cultural clients are welcome too. Past work includes book launches, documentary campaigns, music releases, and nonprofit partnerships.
Which campaigns has Susan von Seggern run?
These come from press releases and case studies on Susan von Seggern’s main website.
- RemotesomeLaunch of its AI Transformation service, announced from Miami in October 2026.
- Redesigning NonprofitsWiley book launch with Bay Area events and over thirty national launch events, October 2026 announcement.
- Sleep To Live Well FoundationPartnership with Family Paths and a 64-page family sleep guide, December 2025.
- SewDownReturn of the streetwear show and sale for LA Fashion Week Fall 2024, presented by The HER Group.
- IceWindA wind turbine deployment near the Arctic Circle in Iceland, plus a pre-product buzz campaign.
- CONTACT in the DESERTA UFO conference at the Joshua Tree Retreat Center with a large speaker lineup.
- Hollywood CarnivalA parade and festival that took over Hollywood Boulevard, with six related events around LA.
- Rock RowA green home development, listed in Susan’s portfolio as sold out in 5 weeks.
How is public relations package pricing set?
Susan von Seggern does not publish fixed prices, because each campaign is individualized. The cost comes down to how many pillars you need, how long the work runs, whether a newswire release is budgeted, and how large any event is. Her annual Business Wire deal is one built-in saving.
Why do companies hire outside PR help?
Most PR is now outsourced. Sprout Social reports that agency-based outsourced PR held 61.63% of the market, a segment it expects to grow at a 7.64% CAGR through 2031 (Sprout Social, Public Relations Statistics). An independent publicist is one way to get that outside help with a senior person doing the work.
Common questions
What is a public relations package?
A public relations package is a defined bundle of PR services sold for a set scope and period. With Susan von Seggern, a package is built around four tactics: sustained media outreach, press releasing, lead service monitoring, and events. Each campaign is individualized, so the mix depends on the client’s news, goals, and budget rather than a fixed tier.
What does a PR package mean?
The phrase has two common meanings. In marketing services, a PR package is a bundle of publicity work, such as media pitching and press releases, sold as one engagement. In influencer culture, a PR package is a box of free products a brand sends to creators. This site mainly covers the first meaning and explains the second on the PR packages LA page.
How much do PR packages cost?
Susan von Seggern does not publish fixed prices, because every campaign is individualized. Cost depends on how many of the four tactics you need, how long the campaign runs, whether a newswire release is budgeted, and the size of any event. The quickest way to get a figure is to send your event or announcement details through the contact page.
What does a PR agency actually do?
A PR agency earns media coverage for clients rather than buying ad space. Typical work includes identifying target outlets, pitching journalists and podcasts, writing and distributing press releases, answering reporter requests, and running press events. Susan von Seggern does all of these as an independent Los Angeles publicist, drawing on more than two decades of PR experience.
Should I hire a PR agency or an independent publicist?
Choose a large agency if you need many staff across several markets and disciplines at once. Choose an independent publicist like Susan von Seggern if you want a senior person doing the work directly, with individualized campaigns and an established network. Susan has seen both sides: she was CEO of a boutique PR agency before returning to consulting.
Can I buy a PR package?
If you mean PR services, yes: you can hire a publicist for a project or retainer package, and Susan von Seggern scopes each campaign individually. If you mean an influencer gift box, those are usually sent free by brands rather than sold, though some people resell items they receive. The PR packages LA page explains both.
How do I start working with Susan von Seggern?
Use the contact page on susanvonseggern.com and share the essentials: who you are, what you are announcing or hosting, your dates, and your budget range. Event and corporate inquiries are especially welcome. Susan can then suggest which of her four tactics fit and how the campaign could be structured.
Planning an event or a company announcement?
Send Susan von Seggern your dates, your news, and your budget range. Event and corporate inquiries are a current priority, and every campaign is scoped individually.