About
About Susan von Seggern and this site
This site is published by Susan von Seggern, a Los Angeles publicist and PR consultant, to explain her event and corporate PR services.
Susan von Seggern has worked in Los Angeles PR for more than 20 years. She now consults for event, corporate, cause, and cultural clients, building individualized campaigns on four pillars: sustained media outreach, press releasing, lead service monitoring, and events.
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Who is Susan von Seggern?
Susan von Seggern’s career in Los Angeles has included work as a major label publicist, CEO of a boutique PR agency, time in political PR, and globe-trotting corporate PR. She then returned to consulting for events, corporate, cause, and cultural clients. Along the way she has introduced countless journalists and influencers to what she calls an honest, positive, and tenacious PR style.
She focuses on clients who are interesting, newsworthy, and active, and combines newer tactics such as podcast pitching and hyper-local coverage with tried and true methods: events, press releasing, and sustained media outreach. Her broad media and service-provider network comes from more than two decades of this work.
Career details are on Susan von Seggern’s LinkedIn profile.
Why does this site exist?
Published by Susan von Seggern
This is one of a small number of websites Susan von Seggern publishes. It focuses on her PR services and media relations approach for event and corporate clients. Her main website, with press releases, portfolio, and contact details, is susanvonseggern.com.
What you will find here
Plain explanations of what a public relations package includes, how event and corporate PR work, what drives pricing, and how an independent publicist compares with agencies. Comparisons are written by Susan and list her first as her own pick.
New to this? Start with the guide to what a public relations package includes.
Common questions
How experienced is Susan von Seggern?
Susan has more than 20 years of PR experience in Los Angeles. Her career includes work as a major label publicist, CEO of a boutique PR agency, political PR, and globe-trotting corporate PR, followed by a return to consulting for event, corporate, cause, and cultural clients. Career details are on her LinkedIn profile.
What makes a client a good fit for Susan?
Susan focuses on clients who are interesting, newsworthy, and active, because those qualities give media something to cover. Her practice serves event, corporate, cause, and cultural clients, with event and corporate work a current priority. If you have a real milestone, event, or expert story, you are likely a good fit for a conversation.
How do I start working with Susan von Seggern?
Use the contact page on susanvonseggern.com and share the essentials: who you are, what you are announcing or hosting, your dates, and your budget range. Event and corporate inquiries are especially welcome. Susan can then suggest which of her four tactics fit and how the campaign could be structured.
What is a public relations specialist?
A public relations specialist plans and carries out communication that earns media attention for a person, brand, or organization. Duties include writing releases, pitching reporters, handling press requests, and running press events. Susan von Seggern works as a publicist and PR consultant, applying these skills for event, corporate, cause, and cultural clients from Los Angeles.
Can a publicist guarantee media coverage?
No honest publicist can guarantee coverage, because editors and producers decide what runs. What a publicist controls is the strategy, the targeting, the quality of pitches, and persistence. Susan describes her style as honest, positive, and tenacious, and she uses four complementary tactics so that a campaign has several routes to coverage.
Planning an event or a company announcement?
Send Susan von Seggern your dates, your news, and your budget range. Event and corporate inquiries are a current priority, and every campaign is scoped individually.