Pricing
Public relations package pricing, explained honestly
Susan von Seggern prices each public relations package individually, so there is no fixed rate card. The cost follows the scope of the work.
Public relations package pricing with Susan von Seggern depends on which of her four pillars you need, how long the campaign runs, whether a newswire release is budgeted, and the size of any event. This page explains each cost driver plainly so you can arrive at a first conversation with a realistic range.
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How much does a public relations package cost?
There is no published price, because two campaigns rarely need the same work. A single announcement with targeted outreach needs far less time than a festival season or a product launch with a newswire release and a media event. The fastest route to a real number is to send your dates, your news, and your budget range through the contact page, so Susan can scope the work to fit.
What raises or lowers public relations package pricing?
| Factor | Tends to raise cost | Tends to lower cost |
|---|---|---|
| Campaign length | A public relations retainer package running many months | A single project with a clear end date |
| Number of announcements | Several staged releases | One well timed release |
| Newswire distribution | Paid wire posting for each release | Email servicing only, or Susan’s discounted Business Wire deal |
| Events | Producing a large celebrity or media event | A small luncheon, a sponsorship, or no event |
| Deadline | A short runway to a fixed date | Starting early, before announcements begin |
How can you keep PR costs down?
Use the wire deal
Susan has an annual deal with Business Wire that significantly saves clients money compared with one off releases bought from Business Wire or other wires.
Lean on lead services
Lead service monitoring answers journalists who are already asking for sources, so it needs no event budget or paid distribution.
Start early
More runway means staged announcements can do the work that a rushed, expensive launch moment would otherwise have to do.
When should you choose a different option?
An independent publicist is not the right fit for everyone. If you need a large team covering many markets and disciplines at once, a full-service agency may suit you better. If you only need a single local listing and have time to do it yourself, DIY PR can be enough. For event and corporate clients who want a senior person running an individualized campaign, Susan von Seggern is the publisher’s own recommendation. Compare a public relations PR agency with an independent publicist.
New to this? Start with the guide to what a public relations package includes.
What should you send to get an accurate quote?
- What you are announcing or hosting, in two or three sentences
- Key dates, including any announcements already planned
- Spokespeople available for interviews
- Photos, video, or existing press coverage
- Outlets or audiences you most want to reach
- Your budget range
Pricing questions
How much do PR packages cost?
Susan von Seggern does not publish fixed prices, because every campaign is individualized. Cost depends on how many of the four tactics you need, how long the campaign runs, whether a newswire release is budgeted, and the size of any event. The quickest way to get a figure is to send your event or announcement details through the contact page.
What is public relations package pricing based on?
Public relations package pricing is mostly driven by scope and time. Key factors are the length of sustained media outreach, the number of press releases, whether releases go out on a paid newswire, how many events need press support, and how tight the deadline is. A single announcement usually needs less work than a season of festivals or a product launch.
How much does a PR agent cost?
Fees for a PR agent vary widely by market, scope, and seniority, and this site does not quote a standard figure. Susan von Seggern prices each campaign after learning the goals, timeline, and budget. One concrete saving she offers: her annual Business Wire deal lowers wire costs for clients compared with buying one off releases directly.
Can a newswire release save money?
It can, depending on how it is bought. Susan recommends Business Wire because of its respectability, and she holds an annual deal with the service that significantly saves her clients money compared with one off releases bought from Business Wire or other wires. Wire distribution is optional and is only added when it fits the budget.
Is a retainer or a project package better value?
Neither is better in every case. A project package fits a single event, launch, or book release with a clear end date. A retainer fits companies with regular news, because relationships and lead service responses build over months. If you are unsure, describe your calendar for the next year and Susan can suggest which structure fits.
Do I need a large budget to hire a publicist?
Not necessarily. Because Susan’s campaigns are individualized, scope can match budget: lead service monitoring and targeted outreach can run without costly events or wire distribution. Larger budgets add tactics such as media events, sponsorships, conference exhibits, or Business Wire releases. Share your range early so the plan is realistic from the start.
Ready for a scoped quote?
Send Susan von Seggern your dates, your news, and your budget range. Event and corporate inquiries are a current priority, and every campaign is scoped individually.